July 11, 2008

OXFORD, Ohio - The Miami University athletic department has renewed its partnership with NACDA Consulting to provide creative services and media planning for football and basketball. For the past two years, NACDA Consulting has worked with Miami to provide cohesive branding and ticketing campaigns to promote football and basketball.

For the 2006-07 season, NACDA Consulting developed the "iamiami" theme. In 2007-08 Miami expanded its media as part of the "Rise Up" campaign, which received a NACMA "Best of" Award at the NACDA Convention. Since beginning its partnership with NACDA Consulting, Miami has witnessed two consecutive years of attendance growth with both football and basketball.

"We are excited about continuing our partnership with NACDA Consulting, a very talented and experienced agency," stated Anthony Azama, Miami's director of marketing.

"Their expertise paired with Miami's passionate staff has provided our programs with brand consistency and increased exposure," ended Azama.