New Atmosphere at Miami Sporting Events Rewarding Swoop Swoop

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June 18, 2008

OXFORD, Ohio - One of the goals of the sports marketing department is to "Create The Distinctive Miami Game Day Experience".

"It's important that fans, families and Miamians have a great time at our venues, which is critical to growing our fan base," remarked Director of Marketing, Anthony J. Azama.

"We believe our fans can make the difference in the outcome of a ball game!" The 2007-08 school year Miami experienced increased attendance for the majority of its sports. Last year, Miami Football hosted long-time rival the University of Cincinnati on September 15 to the largest attendance at Yager Stadium since 2004.

For the Miami Basketball home opener, against another in-state rival - Xavier University - Miami Basketball saw its highest attendance since 2004 when it hosted Purdue.

Miami forward Michael Bramos commented on the impact of the crowd.

"I thought our crowd was huge tonight. They were real loud the whole game, even when we were down by 11. They stuck with us the whole time. I think part of the victory goes to them, too, because we really fed off their energy."

Miami University was selected as the 2007-08 NCAA "Pack the House Challenge" winner for the Mid-American Conference.

Miami was part of the inaugural program to "Pack the House" for selected women's basketball games from January 1 through February 17. And Miami did just that!

Almost two-thirds of the Division-I member institutions participated. Over 590,000 fans packed the house around the country and 76 schools broke their 2006-07 single season attendance record.

The NCAA made a $500 donation to the Susan G. Komen Foundation and Zeta Tau Alpha on Miami's behalf.

Most recently, Miami University Sports Marketing was selected for an award given by the National Association of Collegiate Marketing Administrators (NACMA).

Initiated in 2003, the NACMA Awards program honors outstanding achievement in marketing and promotions. Awards are presented in 18 categories, with each category divided into three groups based upon school size and conference affiliations to promote fairness. A total of 1300 entries were received for the 2007-08 year. Miami University received the second place silver award for Division IA schools.

"While we are very appreciative of the recognition and NACMA does a great job, our fan base and University's acceptance of our work is the most gratifying," said Azama.

Miami University Sports Marketing is planning for another great year in 2008-09. Miami football season tickets are now on sale and can be purchased by calling 1-866-MU-HAWKS (684-2957) or 529-HAWK. Season tickets for reserved seats are only $99 for six home games.