OXFORD, Ohio -- Miami University has signed a four-year sponsorship agreement with Tim
Hortons Cafe & Bake Shop to become the Official Coffee Corporate Partner for the Miami RedHawks, IMG College announced today. Included in the deal are sponsorships with the Mid-American Conference and fellow members Central Michigan University and Ohio University.
IMG College manages the multi-media
rights for the MAC and six league members. Tim Hortons Cafe & Bake
Shop will be pouring college sports fans its Always Fresh premium blend coffee
and hot chocolate at Miami, Central Michigan and Ohio football and basketball games
as part of the agreement. Tim Horton's hot chocolate will also be available at Steve Cady Arena during Miami hockey games.
"We take great satisfaction in that we can provide our guests with the
same quality beverages they enjoy every day at the concession stand as well,"
said Mike Meilleur, executive vice president, Tim Hortons U.S. "As we open new
restaurants, we look forward to continuing to grow our partnerships with
collegiate and professional athletic programs."
The sponsorship agreements with the MAC and the three universities will
go through the 2016 season.
"We are thrilled to partner with a strong brand committed to
college sports like Tim Hortons," said Cameron Scholvin, Regional Vice
President, Midwestern Region for IMG College. "Tim Hortons is a great fit
geographically for the MAC, and we're excited to help the brand continue to
forge relationships with millions of avid college sports fans."
Tim Hortons has been partnering with NCAA and professional sports teams
for a number of years. The bakery-cafe chain also is the official coffee for other
NCAA athletic programs from the MAC and Big 10 conferences including:
- The Ohio State University
Michigan State University
University of Michigan
Bowling Green State University
University of Dayton
University at Buffalo
University of Toledo
To learn more about Tim Hortons Cafe & Bake Shop, visit www.timhortons.com
or follow on Facebook (www.facebook.com/TimHortonsUS)
and Twitter (www.twitter.com/TimHortonsUS).
About Tim Hortons Cafe & Bake Shop
Tim Hortons is one of
the largest publicly-traded restaurant chains in North
America based on market capitalization. Operating in the quick service
segment of the restaurant industry, Tim Hortons
appeals to a broad range of consumer tastes, with a menu that includes premium
coffee, espresso-based beverages, specialty teas, home-style soups, fresh
sandwiches, grilled paninis, wraps, hot breakfast sandwiches and fresh baked
goods, including our trademark donuts. As of July 1, 2012, Tim Hortons had 734 restaurants in the United States and 4,071 restaurants
systemwide. For more information, visit www.timhortons.com.