OXFORD, Ohio -- ANTHONY J. AZAMA has been promoted to Assistant Athletic Director for Marketing, Sales and Licensing, Miami University Director of Athletics BRAD BATES announced Thursday (July 26).

In addition to oversight of the marketing and sales staff, Azama will officially become the sports administrator for Miami Men's basketball.

Josh Fenton, Senior Associate Athletic Director for Finance and Administration, praised Azama for his past performance.

"Anthony's commitment to Miami's athletic department for the last six years has been tremendous," said Fenton. "He works in one of the most difficult areas of the entire department and has been able to show progress with unique strategies and techniques in promoting our programs and selling tickets. Anthony is one of the most creative and intelligent people we have. In addition to his current duties, Anthony will be officially taking over all licensing and merchandising responsibilities. We also are formalizing his role as the men's basketball sports administrator."

During Azama's time at Miami, group ticket sales have grown more than 130 percent, while football season tickets have seen a 30 percent increase. Spearheading the creation of a sales team, Azama helped improve ticket revenue and cultivate relationships in an effort to "Win the Backyard" of campus, Oxford community and Butler County.

During the past two years, Azama has served on numerous boards and committees, both on campus and in the community. His most recent appointments as Chair of the Oxford Chamber of Commerce and the Butler County Visitors Bureau Governing Board emphasize his commitment to positioning Miami Athletics as an asset in the Southwest Ohio region.

Prior to his arrival at Miami University, the Daytona, Florida native joined Florida Citrus Sports (FCSports) in Orlando in various capacities. As the Associate Director of the Gridiron Classic College All-Star Game, Azama assisted with all operations of the game, ranging from the scouting and selection of talent, to securing sponsorships and marketing the event on local and national levels. Prior to its discontinuation in 2005, the Gridiron Classic raised in excess of $1 million for spinal cord research.

In addition to his position with the Gridiron Classic, Azama was an influential part of FCSports properties. He played an integral role in sponsorship negotiations for several FCSports events, including the title sponsorship of the Cingular ABC Sports All-America Team Celebration, one of the organization's signature events. During FCSports other two bowl games, the Capital One Bowl and the Champs Sports Bowl, he served in a similar capacity to his role with the Gridiron Classic, acting as the primary contact for participating institutions.

In July of 2005, as the Associate Director of the Walt Disney World Florida Classic, an annual football game between Bethune-Cookman University and Florida A&M University, Azama handled marketing, sponsorships and day-to-day operations for the game, in addition to serving as the primary point of contact between the participating schools and FCSports. The Florida Classic became the largest HBCU game in the country. He also served as the brand manager for groups and emerging markets, including the Boy Scouts of America and Mid-Florida Pop Warner Football.

A cum laude graduate of Vanderbilt University, Azama was a three-year letter winner on the Commodore football team and received his bachelor's degree in human and organizational development. Following graduation he was inducted into the Mid-Tennessee Chapter of the College Football Hall of Fame, an honor bestowed upon him for his athletic performance, academic accomplishment and community service. He was selected to the All-Southeastern Conference Scholar-Athlete Academic Team, SEC Good Works Team and was on the Vanderbilt Dean's List three times.

 

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