June 15, 2011

Watch a video presentation about the Cradle of Coaches logo

OXFORD, Ohio -- When Miami University is mentioned in the presence of sports fans, the most common title bestowed upon the historic school in Oxford, Ohio is contained within an alliterative four-word phrase - The Cradle of Coaches.

That unique title, created in 1959 by then Miami Sports Information Director Bob Kurz, was recently trademarked by the Athletic Department. And today, Miami introduces a graphic that will further enhance Miami's brand as The Cradle.

As part of instructor Peg Faimon's Professional Portfolio class, two Miami University seniors--Mike Gardner from Mason, Ohio and Zach Lansdale from Middletown--designed a logo that will represent the school's unique title as the Cradle of Coaches. Their concept represents Miami's long-standing tradition in a sleek, modern design.

"Zach and I decided that we needed to keep this logo simple, yet still illustrate Miami's tradition," Gardner said. "The sleek arches give it a modern feel and represent Yager Stadium and its `cradle' shape."

"Anyone who's a graphic artist dreams of the opportunity of working with his alma mater. It's definitely a great honor to know that I gave something back to Miami. Sometime in the future, I look forward to coming back to campus and showing our Cradle of Coaches logo to my kids. It will be a great moment."

The design will be used in a number of different ways, including signage, stationery and merchandise. Cradle of Coaches merchandise will be exclusively available at The Miami Bookstore inside the University's Shriver Center (corner of Spring and Patterson Streets in Oxford).